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21 Eye-Opening Hair Care Industry Trends  & Statistics for 2024

Hair care is no longer a luxury. It’s an essential part of daily routines for millions worldwide.
Currently, individuals spend about 21.8% of their beauty budget on this activity. The percentage averages US$93.74 billion in a market set to hit $121.08 billion by 2023.
From regular shampoos to advanced treatments, consumers are investing heavily in hair maintenance. But how is this shaping the industry?
Let’s explore the hair care industry statistics to better understand its current and future outlook. 
Spoiler alert! Be ready to crunch numbers.

Index

Here’s a look at crucial hair care market facts:

  • The global hair care market will reach $93.74 billion in 2024.
  • Experts project the industry to surpass US$121.08 billion by 2030.
  • Consumers spend 21.8% of their beauty budget on hair care.
  • Shampoo sales dominate, accounting for 29.4% of the industry’s revenue.
  • The United States leads in sales, projected to reach $13.6 billion in 2024.
  • Asia-Pacific claimed over 35% of the global hair care market in 2023.
  • About 22% of hair care products are vegan.

That’s just the tip of the iceberg.

General hair care industry statistics

Proper hair care promotes growth and maintains a healthy scalp. Moreover, it also prevents issues like dandruff and premature hair loss.
This fuels demand, inspiring new products that address unique customer requirements. The figures below prove this growing trend.

  1. The hair care industry will reach approximately US$93.74 billion in 2024.
    (Source: Statista, SkyQuest)
    According to Statista, the hair care market will generate US$93.74 billion in 2024. Consumers are driving this growth as they become more aware of their hair’s health.
    More are seeking solutions to promote and maintain growth, increasing product demand. Others are after fixing hair loss, damage, dandruff, scalp problems, etc.
  2. Experts predict the industry will surpass US$121.08 billion by 2030.
    (Source: Meticulous Research)
    The hair care industry will reach US$121.08 billion by 2031. It reflects a compound annual growth rate (CAGR) of 4.1% from 2024 to 2030.
    Rising hair-related problems will fuel this growth. Most are common among consumers, such as oily/greasy hair, damaged scalp, and hair loss.
    As consumers increasingly seek solutions, demand for products will continue to rise. Accordingly, industry players will enhance production to fulfill the growing market demands.
  3. Consumers allocate a fifth of their beauty to hair care.
    (Source: McKinsey, PowerYourCurls)
    Our computation shows consumers spend 21.8% of their beauty budget on hair care. This comes from comparing the industry’s value to the $430 billion beauty market.
    It rivals other segments such as makeup, fragrance, skin health, and more. The share highlights how it’s rapidly becoming a popular trend among individuals.
  4. Shampoo sales are the biggest revenue source for the market.
    (Source: Fortune Business Insights, Coherent Market Insights)
    Shampoo sales dominate the market, generating US$34.46 billion in 2023. This accounts for 29.4% of the overall hair care industry.
    Shampoos are also easy to apply and use, fitting seamlessly into daily routines. Their convenience and affordability make them a go-to option for most consumers.
  5. The United States leads in the sales of hair care products worldwide.
    (Source: Statista)
    The United States market dominates the sale of hair care products. Statista projects its revenues will reach $13.6 billion in 2024.
    Factors like a diverse consumer base and higher spending power spur this growth. Moreover, better awareness about hair health boosts sales in the country.
  6. The Asia-Pacific region holds the lion’s share of 35% of the industry.
    (Source: Statista, Research and Markets)
    While the United States leads among countries, the Asia-Pacific region dominates globally. It controls about 35% of the hair care industry, generating $US34.45 billion.
    The region’s expansive cultural diversity and hair types fuel this demand. Additionally, its growing younger population is causing sales to surge.
  7. Approximately 22% of hair care products are vegan-friendly.
    (Source: Gee, Fortune Business Insights 2)
    A 2022 analysis of over 235 hair care brands revealed 22% are vegan. Rising concerns about animal cruelty are pushing consumers towards safer alternatives.
    In addition, some manufacturers, like Garnier, now offer plant-based options. The move aims to attract individuals who are avoiding synthetic-based products.

Hair care product category facts

The hair care market constitutes a wide range of products. Some segments it covers include shampoos, conditioners, gels, oils, and more.
This diversity offers users numerous solutions with which to experiment. Consequently, it drives sales as consumers explore their options.
And the numbers don’t lie.

8. Conditioners come second in hair care product sales.
(Source: Markets & Data, Spherical Insights, Emergen Research, Fortune Business Insights 3)
While shampoo sales dominate, conditioners come second with an 11.67% market share. The percentage accounted for $US13.6 billion in sales in 2023.
Similarly, hair oils, gels, and colorants have a solid foothold in the industry. In 2023, they generated US$4.6, US$4.3, and US$4.21 billion, respectively.

9. Sales of other hair care styling accessories are on the increase.
(Source: Fact.MR, PowerYourCurls)
Strikingly, hair care accessories and styling equipment contribute significantly to the industry. Our data correlation shows they account for 10.96% of the market’s revenues.
The percentage represents roughly US$12.83 billion based on 2023 industry figures. Saloons and hair care professionals drive this demand due to their need for these tools.

Hair care stats by gender

There is no doubt that many men and women value hair care. However, qualitative research on this front remains scanty.
Still, the numbers below deserve your attention.

10. About 80% of women have strict hair care routines.
(Source: GC Magazine)
Approximately 80% of women religiously follow hair care routines. They allegedly pamper their locks three times or more weekly.
Another 33% style their hair once a week or less. Such habits naturally lead to frequent purchases of hair care products.

11.  Hair loss is pushing males to prioritize hair care.
(Source: Allied Market Research)
About 60.3% of men aged 18 to 50 suffer from hair loss. As such, most are embracing hair care to help reverse the condition.
But that’s not usually the case.

12. 45% of Gen Z males are into hair care routines.
(Source: Grand View Research)
Based on 2023 industry data, almost 50% of Gen Z men use hair care products. Most draw inspiration from celebrities in movies, music videos, and TV shows.

Hair care market geographical statistics

There are seven major regions when it comes to the hair care industry. They comprise North America, South America, Europe, Asia-Pacific, Middle East, Africa, and Australia-Oceania.

Each area bears unique characteristics that shape the market dynamics. As the stats show, these varying trends greatly influence product demand and growth.

13. The Asia-Pacific region dominates, thanks to a younger population.
(Source: Statista, Verified Market Research, UNFPA)
Studies show that 60% of the Asia-Pacific population are youths. The figure translates to about a billion people aged 24 years and below.
This large base of young consumers helps drive demand for hair care products. Additionally, growing urbanization and higher disposable incomes boost the market further.

14. Europe comes second with revenues averaging US$20.38 billion.
(Source: Statista)
Statista estimates the European hair care market will reach $20.38 billion in 2024. This positions Europe as the second-largest market in revenue, following Asia-Pacific.
High-end salon brands and rising incomes significantly contribute to this growth. Moreover, increasing demand for natural and organic products propels consumer interest.

15. North America’s hair care market is double that of South America.
(Source: Statista, KBV Research)
North America’s US$16.52 billion market is worth twice that of South America. Higher incomes and the expanding e-commerce retail business accelerate the industry.
KBV’s study additionally shows that brands increasingly promote unisex items to stimulate sales. Such products appeal to gender-fluid individuals and cater to evolving consumer preferences.

16. Africa dwarfs the Australia-Oceania hair care industry.
(Source: Statista)
Statista projects Africa’s hair care market to generate US$11.10 billion in 2024. The figure outshines Australia Oceania’s expected revenue of US$1.36 billion.
Rising demand for natural products and lifestyle changes will propel this expansion. Furthermore, the region’s accelerating economic development stimulates spending on non-basic commodities.

17. The Middle East hair care industry is worth about US$4.50 billion in 2024.
(Source: Statista, Mordor Intelligence, PowerYour Curls)

Our data correlation shows the Middle East hair care market averages $4.42 billion. Countries where it’s flourishing include Iran, Turkey, and Saudi Arabia.

Here’s how the top five compare:

  • Iran – US$1.51 billion
  • Turkey – US$1.50 billion
  • Saudi Arabia – US$0.71 billion
  • Israel – US$0.40 billion
  • United Arab Emirates (UAE) – US$0.19 billion

Core market drivers include young populations that are investing heavily in hair grooming. Furthermore, the emergence of halal-friendly products is beefing up sales in this region.

Hair care industry country stats

Only a few countries have a market worth more than a billion dollars. These key players dominate the global industry, often setting and defining trends worldwide.
Let’s explore the facts about them collectively.

18. The United States dominates, but China isn’t far off.
(Source: Statista)

The United States’s US$13.60 billion hair care market is massive. China and Japan follow closely, with $8.66 billion and $7.40 billion, respectively.
Brazil completes the list of countries whose industry exceeds US$5 billion. The rest of the details are as follows:

  • United States – US$13.60 billion
  • China – US$8.66 billion
  • Japan – US$7.40bn billion
  • Brazil – US$5.58 billion
  • Germany – US$3.26 billion
  • India – US$3.06 billion
  • Russia – US$2.10 billion
  • France – US$1.99 billion
  • United Kingdom – US$1.89 billion
  • Iran – US$1.51 billion
  • Turkey – US$1.50 billion

The industry will continue growing due to rising awareness of personal grooming. Other factors driving market expansion include innovation and diverse product offerings.

Hair care industry’s sales channel statistics

Various channels exist where individuals can access hair care products. While online sales are surging, traditional brick-and-mortar stores continue to dominate.

Explore the details below:

19. 45% of customers buy hair care products from supermarkets/hypermarkets.
(Source: Grand View Research, Mordor Intelligence)
It’s for a good reason!
Supermarkets/hypermarkets have various advantages, starting with a wide variety of products. This allows consumers to compare different offerings before making a purchase.
Another positive is they’re easily accessible, offering unmatched convenience. Furthermore, they often provide better pricing and promotions to attract buyers.
For physical outlets, specialty stores and pharmacies follow with 20% and 10%, respectively. While they’re virtually in every corner, they lack multiple categories and product options.

20. Online stores to account for 15% of hair care sales in 2024.
(Source: Grand View Research, Mordor Intelligence)
Despite trailing physical stores, online stores generate 15% of hair care sales. Like supermarkets/hypermarkets, they offer different category options and product varieties.
Other distribution channels trail with about 10% of the market. Examples include beauty establishments, warehouse clubs, direct sales representatives, etc.

Hair care industry’s key player facts

Only a handful of companies dominate the global hair care industry. They have vast resources and enjoy a presence in nearly every country.

21. About 25% of customers prefer hair care products by L’Oréal.
(Source: Meticulous Research, Mordor Intelligence, Coherent Market Insights)
L’Oréal controls enjoys a quarter of the market share. Its success stems from constant innovation and diversifying investments into niche markets.
Procter & Gamble comes second with 20%. The company’s strong brand and vast product portfolio make it attractive to consumers.
Below is a detailed table indicating each company’s market share alongside revenues.

CompanyMarket ShareApprox. Revenues (US$ Billions)
L’Oréal S.A.25%US$23.44
Procter & Gamble Co. (P&G)20%US$18.75
Unilever PLC15%US$14.06
Henkel AG & Co. KGaA10%US$9.37
Kao Corporation8%US$7.50
Johnson & Johnson5%US$4.69
Shiseido Company4%US$3.75
Avon Products3%US$2.81
Beiersdorf AG3%US$2.81
Revlon Inc.2%US$1.87
 We’ve computed the revenues based on industry data as of 2024.

The dominance of these giants is likely to persist in the foreseeable future. Their enormous resources enable them to acquire promising entrants, solidifying their position.

Wrapping up

The above hair care industry statistics show steady growth in the market. Its main drivers are a rising demand for personal grooming and niche-market products.

Other factors, such as urbanization and increasing disposable incomes, also contribute to its expansion. While this varies across regions, the trend is undoubtedly positive. 

Players like L’Oréal, Procter & Gamble, and Unilever dominate, using their vast resources to expand. Consumers are the ultimate winners, enjoying a broader selection of high-quality hair care solutions.

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